While a lot organizers treat the theme as a gimmicky add-on, a theme can actually be a very powerful tool for retention of information.Īccording to the Sales Executive Council, sales reps forget up to 87% of the training content they receive just one month after their sales kickoff.
It has been clearly shown that an entertained audience is an engaged audience. From boardrooms to TED talks, the ability to entertain your audience largely determines how effective your presentation will be. You can use a variety of methods to increase engagement, such as storytelling, conversational presenting, and of course, a great sales kickoff theme. In addition to providing entertainment, a sales kickoff theme should also focus your event on one emphasis: Celebration, Motivation, Provocation, or Information. The single biggest mistake that sales kickoff experts like Tom Snyder at VorsightBP identify is that most organizers don’t focus on only one emphasis. They want to cover everything and as a result their sales kickoff ends up unfocused and ineffective. Tom explains that while, yes, you can touch on all of themes above, it’s important to choose only one as your main driver. To help you choose a sales kickoff theme, we’ve rounded up the 19 best themes and divided them up by emphasis.
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Once you’ve picked a theme from below, be sure to download our free Sales Kickoff Checklist to help you get started. When morale is high and you’ve got big wins set your kickoff to appreciate and celebrate: 1. Portraits of successĬelebrate high performers by letting them shoot DIY videos, reenactments and spoofs. This provides a fun turnaround from the expected speeches from big influencers and executives. Leading the packĮmphasize how your company is or is becoming the leader, how you got there, and how others are following in your footsteps. To avoid just tooting your own horn try to focus on leadership over simply gloating. Emphasize how you plan to hook a bigger share of customers and beat your biggest competitor. Use competitions that require participation and teamwork to add to the competitive atmosphere. Motivation and provocation themes are good to jolt a lackluster performance, but shouldn’t be used if your team is already doing a good job as it can come off as insulting.
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